Things bridges could know about themselves
There are approx. 120,000 bridges in Germany, but they were not built for eternity. They are affected by traffic and by environmental stress. To what extent is being calculated by RUB engineers, who use specifically developed models for that purpose. Their vision is an intelligent bridge that would in future be monitoring itself. RUBIN article
Adventures in car buying
There’s a lot one can learn about the human psyche at a car dealer’s. This is where the allegedly shady dealer meets the self-proclaimed tough bargainer. Researchers at the Sales & Marketing Department analyse the sales talks and help the industry to work in a more efficient manner. RUBIN article
Dominion of the air
RUB historian Lutz Budrass spent many years researching into the history of Lufthansa; he had been commissioned by the corporation, which however did not greenlight the results being published. Certain details of the past were just too grim. And yet, the current enterprise policy is very much rooted in its history. RUBIN article
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